Get your ready-to-use library of 50+ prompts and editable templates designed to save teachers hours every week on lesson planning, grading, and parent communication. 

For just $39, you can download it instantly and start using AI with confidence today.

Instead of struggling to figure out what to type into AI tools, you’ll get practical, classroom-tested workflows that make teaching more efficient while keeping learning authentic and human. 

Integrate All The Things That Matter Most!

At The PrincipalED Leader, our main mission is to inspire and support 10,000 educators and educational leaders in discovering their passion and expanding their leadership capacity. We are dedicated to empowering you with the tools, insights, and strategies needed to excel in your career and make a meaningful impact within your organization.

Whether you're looking to refine your leadership skills, advance your career, or harness your unique strengths, we are here to guide you every step of the way. Join us on this transformative journey and unlock your full potential with expert support tailored to your goals.

Feedback & Reviews

Our work is rooted in building relationships and providing significant value to the leaders we have the privilege and pleasure to work with.
Rick Crosby - City Council Member

Dr. Amerson is the best at building teams and organizational culture. He reads the room very well and creates the best experiences to push a team to grow.

About Gordon

Gordon Amerson — superintendent, Gallup-Certified Strengths Coach, and host of Awefice Hours. 25+ years leading schools and coaching leaders, from professional athlete to educational leader. His mission: help 10,000 educators and educational leaders discover their passion and expand their leadership capacity.

Gallup Certified Strengths Coach

Unlock your full potential with a Gallup-Certified Strengths Coach, trained in CliftonStrengths to help you discover, develop, and maximize what you do best.

Get Your Free CliftonStrengths Guide Now!

Empower yourself with our free guide designed to help you fully embrace CliftonStrengths and elevate your leadership journey. This essential resource provides a clear understanding of what CliftonStrengths is and why it’s crucial for your personal and professional growth. It also includes a readiness checklist to ensure you’re prepared to utilize CliftonStrengths effectively.

Dive into practical tools, reports, and resources that will support the implementation of CliftonStrengths in your daily routine. With this guide, you'll be equipped to harness your natural talents and drive meaningful progress in your career.

Elevate Your Leadership

Gordon's 25+ years of expertise in educational leadership converge with your ambition to transform your career. Based in Fontana, our business is dedicated to empowering educational professionals with cutting-edge solutions and personalized support. At the heart of our offerings is the Secret Interview Hacks ...

Gordon’s decades of experience in shaping and nurturing successful school systems position him as a unique authority in the field. His personal journey and deep commitment to people-centered leadership drive our mission to provide transformative coaching and mentoring.

The Secret Interview Hacks Mini-Course is ...

What Awefice Hours Is

One leadership dilemma a week. My call on it. One move you can use on Tuesday. No menu of options. No jargon. Just what I'd do, from rooms I've actually been in.

Watch and Read

New video every Tuesday. New newsletter every Wednesday. First up: 'Awefice Hours Is Back — And the Table Is Bigger' — a superintendent, a construction partner, and a board vote in nine days.

The Free Master Class

"5 mistakes leaders make leading their people through AI adoption" — with relevant examples and one transferable move per mistake. Join the waitlist to be first to hear the date.